About Us

For more than 20 years, Rick Anderson has been at the forefront of healthcare innovation. A visionary leader who is passionate about improving healthcare delivery, Rick has been part of several of the best-known and highly successful online health-related services, and is a leader in consumer-driven, retail healthcare solutions.

Rick currently serves as chairman and chief executive officer for Smart Choice MRI, an independent MRI provider with a consumer-focused model offering exceptional quality and patient experience for a transparent value. Rick has taken Smart Choice MRI from one clinic in Milwaukee, WI to a multi-state operation with 16 clinics across the Midwest. He previously served as senior vice president of the pioneering health and wellness platform Sharecare, where he was one of the original team members. At Sharecare, Rick spearheaded expansion and integration efforts, forging partnerships with key health networks. Additionally, Rick was one of the first five employees at WebMD and led business development efforts in the Western and Midwestern markets. He also served as an executive team member for a number of other healthcare businesses including QDS and Endeavor Technologies. Rick is committed to helping other businesses develop and is an active member of several boards.

Rick earned his B.A. in history from Bethel University.

Dr. Zelby is a board-certified neurosurgeon who has been performing neurosurgery for the past 26 years. He completed a neurosurgery residency at Loyola University Medical Center, followed by an orthopedic spine fellowship at Rush University Medical Center. After completing his residency and spine fellowship, Dr. Zelby was an assistant professor in the Departments of Neurosurgery and Orthopedic Surgery at Loyola. Since leaving Loyola in 1996, he has had an active practice in the western suburbs of Chicago. He is also an assistant professor of neurosurgery at Rush University Medical Center. Dr. Zelby has privileges at MacNeal Hospital, Gottlieb Memorial Hospital, LaGrange Memorial Hospital, Elmhurst Memorial Hospital and Rush University Medical Center. He is a member of the American Association of Neurological Surgeons and the Congress of Neurosurgeons, and is a fellow of the American Association of Neurological Surgeons. He is diplomate of the American Board of Neurological Surgeons. Dr. Zelby is an Ovation Certified physician, and has been approved to perform the technique.